Some websites seem like they might have been relevant five years ago, but they’re just not keeping up with modern websites out there. You know the ones. They have an outdated look or they’re difficult to follow or connect with. You don’t want that to happen to your business website. The result is that your clients pass over your site and find the ones that are keeping up with trends.
A relevant website can attract visitors to your site and help you maintain a relationship with clients. It can help you surpass your competition and help you connect the right customers with your products or services.
It’s important to both stay relevant in the minds of your visitors and keep your site on par with website trends. Here are some tips to achieving both goals.
Make Life Easier on Your Website Visitors
Your visitors don’t want to spend time searching your site for what they’re looking for or get lost in a cluttered design. If the layout is complicated or confusing, they’ll leave. Ease of use is one of the main aspects that will help your visitors choose your website over another. At the same time, you might be able to encourage them to patronise your business by making website processes seamless and easy to follow. While an easy-to-use website seems like a no-brainer, many websites in the past didn’t achieve this goal, so it has become a design trend to focus on. Plus, it’s more relevant today to have an easy-to-use website since visitors are so busy and their attention is stretched across many areas.
To make a website easy to use, get into the mindset of your visitors. Think about what they would be looking to find when they visit each page. It should be easy to figure out what your company does and what you’re offering. Also, direct your visitors to what action you want them to take next. If a page explains what a product does, make it easy to purchase that product instead of forcing the person to search for it. You can add a button or a link bringing the person to a purchase page. If your website’s goal is to share information and gain followers, ask the reader to share the article on social media at the end. Include social media buttons to make it as easy as possible. Otherwise, the person might want to share but find it too cumbersome to do so.
Modern design often includes a prominent call to action on the bottom of the page. This allows people who want to quickly purchase from you the ability to do so without wasting time wading through a lot of content. The people who need more information can scroll down and click on links or tabs to learn more.
Finally, customisation can make the website experience easier for your visitors. For example, your site can give suggestions based on what each customer or reader likes. An article site can suggest a similar article to the one the person is currently reading.
Provide the Right Content
You can make your website important and keep visitors coming back if you regularly post new content. The WordPress content management system is set up to make it easy for your company to keep your website updated. Your new website content can include articles or blog posts, videos and other formats. Publishing new content encourages your clients and visitors to keep coming back to your website to see what’s new. If your site doesn’t change much, they have no reason to check back.
When you create new articles or blog posts, the content should connect to your company’s purpose or to your target audience. It should be valuable content that offers them helpful information, a laugh or another positive benefit. Your readers don’t want you to feed them the same content that they can find elsewhere. While you might share some of the same stories, don’t forget to put your own spin on them or relate them to your business or an event. Share timely stories and keep up with important news in your industry. If you do this, people will come to your site as a valuable source for industry information.
Another aspect of creating valuable content is to make it interactive and shareable. Interactive content means that readers connect with it. As the name suggests, it encourages them to interact with your company in some way, such as entering a contest or doing a quiz. Shareable content is content that people want to share with their contacts, usually through email and social media channels. People want to share content that is different and interesting, or that evokes an emotion out of them.
Create Attention-Grabbing Backgrounds
A current website trend is to use banner images or videos on the home page or a service page. If you look around the Internet for such websites, you will notice many instances where a site has a clear, stunning photo or a video that makes it look like you’re on the scene. For instance, you might see a video of leaves blowing in the breeze or people walking in the background of the webpage.
The trend includes placing some short copy over the image to quickly get the main message of that page across. It can be a heading, a call to action or both. Generally, these pages will features more information about the company, products and services underneath the banner images, which you will see as you scroll down the page. It helps to break up that information into small, digestible chunks that are separated by blank space. You can include background or side pictures with each chunk of information if you decide it makes the page visually appealing or helps draw the eye to certain sections.
However, if you are going to use the photo or video technique, it’s important to make sure that the media doesn’t slow down your webpage from loading and turn away visitors. In addition, make sure that the images aren’t too busy, especially when you pair them with words. The page should look clean and eye-catching instead of distracting or overwhelming.
Consider Readers with Mobile Devices
Many people are now visiting websites through their smartphones or tablets. It’s important to keep that trend in mind when you design your company’s website. The problem is that a webpage might look amazing when you view it from a computer, but the formatting becomes disjointed when you view it from a smaller screen. Worse still, portable devices are served with the desktop version of the website making text hard to read. That’s why it’s a current trend in design to have a layout that can convert to the screens of mobile devices. Some search engines are already giving preferences to website that are ‘responsive’. This is one of the key reasons why many small business owners choose to update their website.
One way to build a responsive website is through the use of ‘cards.’ This design style breaks up articles, and other content into separate rectangles that look like playing cards. Each ‘card’ can show a title, a picture and some content that entices the visitor to click to read the rest. This format helps organise a large quantity of information and is easy to see both from the computer and from a device screen. You can achieve this design style on WordPress with the WP Cards plugin.
A simple site will also translate better to mobile devices. Get rid of clutter and create a site that is streamlined for easy viewing. Each page should also be quick to load. Overall, the idea is to start with a site that works on a small screen first and then consider how that design looks on a larger desktop screen.
A web designer can help you implement these techniques into your website so that it stays relevant in regard to website trends and in the minds of your readers. That way, you can focus on other areas of your business.