Domain Registration

For the convenience of our new and existing clients, we register and renew domain names. Beyond registering a domain name that is consistent with your business name, descriptive domain names can assist in online marketing campaigns. For example, a photography business will benefit by also registering bestphotographer.com.au and permanently redirecting this domain name to the business website – so two or more complimentary domain names point to the same website.

The best way to choose your domain name is to answer this question, “What would my potential clients type into Google to find me?” For example, ‘melbourne accountant’ or ‘sydney plumber’. Assume that your potential clients are unaware of your business name and therefore cannot search for your business by name. Another reason for choosing a descriptive domain name is to make it easy for your clients to remember your domain name. For example, BestPhotographer.com.au is much easier to remember than CothraigeWozniakPhotography.com.au.